Usability testing has become one of the most accessible ways to earn online, especially if you have a smartphone, computer, and a few spare minutes. Two platforms frequently compared are WhatUsersDo (UK-focused) and Userlytics (global). But which one actually pays more? Which offers more tests? And which is better for testers outside the US?
In this 2026 deep dive, we compare WhatUsersDo and Userlytics side by side — covering pay rates, test availability, tester requirements, real earnings, and the pros and cons of each. Whether you're in the UK or anywhere else, you'll know exactly which platform to prioritize.
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📋 Table of Contents
1. What is WhatUsersDo?
WhatUsersDo is a UK-based user testing platform that connects companies with real users to test websites, apps, and prototypes. Founded in 2010, it has a strong reputation in the UK and Europe. Testers are typically paid £5 per test (around $6.50 USD) and tests usually take 15‑20 minutes. Payments are made via PayPal within a few days of test approval.
WhatUsersDo is known for its clear instructions and straightforward process: you download a screen‑recording extension, complete tasks while thinking aloud, and submit your recording. They prioritise honest feedback over technical expertise.
2. What is Userlytics?
Userlytics is a global user testing platform with testers from over 100 countries. They offer a wider variety of test types: unmoderated tasks, live interviews, card sorting, and even mobile app testing on real devices. Pay ranges from $5 to $90 per test depending on complexity and length. Most standard tests pay $10‑$15 for 20‑30 minutes. Payments are via PayPal, and they also offer incentives like Amazon gift cards.
Userlytics is often recommended for testers outside the US/UK because of its global reach and higher variety of studies.
3. Head‑to‑Head Comparison
| Feature | WhatUsersDo | Userlytics |
|---|---|---|
| Primary Market | UK / Europe | Global (100+ countries) |
| Typical Pay per Test | £5 ($6.50) | $5 – $90 (avg. $10‑15) |
| Test Duration | 15‑20 min | 5‑60 min (varies) |
| Payment Method | PayPal | PayPal, gift cards |
| Payout Speed | Within 7 days of approval | 7‑14 days after test completion |
| Minimum Payout | £5 (one test) | $10 (but can cash out any time) |
| Test Types | Unmoderated website/app tests | Unmoderated, moderated interviews, card sorting, mobile, etc. |
| Screen Recorder | Browser extension | Desktop app or browser extension |
| Requirement to Qualify | Basic screener questions | Detailed screeners, sometimes demographic filters |
| Support | Email support | Email, help centre, active community |
4. Pay Rates & Earnings Potential
One of the biggest differences is pay. WhatUsersDo offers a flat £5 per test, which is decent for 15‑20 minutes – roughly £15‑£20 per hour. However, tests are not always available, so monthly earnings can vary.
Userlytics offers a wider range: shorter 5‑minute tests may pay $5, while in‑depth moderated interviews can pay $60‑$90 for an hour. The average tester on Userlytics reports earning $100‑$200 per month with regular activity, while dedicated testers can earn more by qualifying for longer studies.
📊 Real Earnings Example (2026)
WhatUsersDo tester (UK): 4 tests/week = £20/week = £80/month.
Userlytics tester (Global): 2 short tests ($10 each) + 1 longer study ($25) per week = $45/week = $180/month.
5. Tester Requirements & Demographics
Both platforms screen testers to match client demographics. WhatUsersDo primarily seeks UK residents (sometimes other European countries) with a decent internet connection and a microphone. They are less strict about technical background; they want everyday users.
Userlytics accepts testers from almost anywhere, but you must provide accurate demographic info. They often look for specific age groups, professions, or product users. If you match a niche profile (e.g., small business owners, iPhone users, gamers), you'll receive more invites.
6. Test Types & User Experience
WhatUsersDo keeps it simple: you install a Chrome extension, start a test, complete tasks while speaking your thoughts, and upload. The interface is clean and beginner‑friendly.
Userlytics offers a more varied experience. You might be asked to install their desktop app for some studies, or simply use a browser. They also run live moderated sessions via Zoom or Webex, which pay significantly more but require a scheduled time. Their platform includes detailed instructions and practice tests to help you improve.
7. Test Availability: UK vs Global
WhatUsersDo’s test volume depends on UK client demand. In 2026, with the UK digital economy strong, you can expect 2‑5 tests per week if you check regularly. Outside the UK, you won’t receive any invites.
Userlytics, being global, has a much larger volume of tests – but also more competition. However, because they target specific demographics, you may still get plenty of opportunities even if you're in a less common country, provided you match a profile. For example, Spanish‑speaking testers often get invites for Hispanic market studies.
8. Pros & Cons
WhatUsersDo
UK OnlyUserlytics
Global9. Verdict: Which Should You Choose?
If you are based in the UK and want a straightforward, no‑fuss way to earn a little extra cash, WhatUsersDo is a great starting point. It’s reliable, easy, and you’ll get paid for every test you complete.
If you’re outside the UK, or if you have time to invest in qualifying for higher‑paying studies, Userlytics offers far more upside. Its global reach and varied test types mean you can earn significantly more, especially if you fit niche demographics. For most testers, using both platforms (if eligible) is the best strategy to maximise income.
Check out our Userlytics vs UserTesting comparison for another deep dive, or read about other legitimate online earning platforms.
Frequently Asked Questions
Absolutely! If you're in the UK, you can join both and pick tests from either. There's no conflict. Many testers use multiple platforms to fill their schedule.
For both platforms you need a computer (Windows/Mac) with a microphone. For mobile tests on Userlytics, you may need an iPhone or Android device. A quiet environment is important for clear recordings.
It depends on your demographics and how well you match screeners. Some testers get multiple invites per week, others fewer. Completing screeners honestly and quickly increases your chances.
Primarily yes. Occasionally they may accept testers from other European countries, but the vast majority of tests are for UK users. If you're outside the UK, Userlytics is a better option.
Both require testers to be at least 18 years old. Some studies may specifically target older age groups (e.g., 50+), so don't be discouraged if you're older – you might be in demand!