Ipsos i‑Say is one of the oldest and most recognised survey panels globally, run by the international market research firm Ipsos. With a presence in over 40 countries, it promises members a steady stream of surveys and a loyalty programme that rewards consistent participation. But in 2026, with new platforms like Prolific and Respondent offering higher hourly rates, does Ipsos i‑Say still deserve a spot in your survey stack?
We spent 30 days testing the platform, tracking every survey invite, completion, and disqualification. We also analysed point values, redemption options, and the loyalty tier system. Below is our honest, data-driven review.
- Ipsos i‑Say Overview: What It Is & How It Works
- Real Earnings: Our 30‑Day Test Results
- Point Value & Payout Threshold: What's 1,000 Points Worth?
- Loyalty Rewards Programme: Benefits of Staying Active
- Referral Programme: Can You Boost Earnings?
- Pros & Cons: The Honest Take
- How Ipsos i‑Say Compares to Other Panels
- Tips to Maximize Your Earnings on Ipsos i‑Say
- Frequently Asked Questions
- Verdict: Is Ipsos i‑Say Worth It in 2026?
Ipsos i‑Say Overview: What It Is & How It Works
Ipsos i‑Say is the consumer panel of Ipsos, one of the world's largest market research firms. It operates as a "get‑paid‑to" survey platform where members earn points (called i‑Say Points) for completing surveys, polls, and occasionally product tests. Points can be redeemed for gift cards, PayPal cash, or charity donations.
Unlike many GPT sites, Ipsos i‑Say focuses exclusively on surveys — there are no offers, videos, or shopping portals. This makes it a straightforward panel for people who only want to answer surveys.
Registration is free and open to residents of the US, UK, Canada, Australia, and many European and Latin American countries. After signing up, you fill out a detailed profile that determines which surveys you receive.
Real Earnings: Our 30‑Day Test Results
We tested an active US account from March 1–30, 2026. The tester logged in daily and completed every survey that was available. Here's what we found:
- Total surveys invited to: 142
- Surveys completed: 38 (27% completion rate)
- Disqualification rate: 73% of started surveys ended in screen‑out
- Total points earned: 4,260 points
- Total time spent: 10.5 hours (including disqualifications)
- Effective hourly rate: $4.05 (using $1 = 100 points valuation)
Our tester earned enough points to cash out $42.60 worth of gift cards during the month. While the hourly rate is modest, the panel is reliable — payments were processed within 3 business days, and there were no issues with missing points.
Key Takeaway
Ipsos i‑Say offers a steady flow of surveys, but the high disqualification rate means effective hourly pay hovers around $4–$5 for most US users. For those with niche demographics (e.g., business owners, high-income households), the rate can climb to $6–$8 due to higher-value studies.
Point Value & Payout Threshold: What's 1,000 Points Worth?
Ipsos i‑Say points are straightforward: 100 points = $1 USD (or local currency equivalent). Gift cards and PayPal cash redemptions follow the same conversion.
Minimum cashout: 1,000 points ($10). This is lower than many panels (e.g., InboxDollars requires $30), making it easier for casual users to cash out regularly.
Redemption options: PayPal, Amazon, Walmart, Target, Visa prepaid cards, and dozens of retailer gift cards. In some countries, bank transfer is also available.
Processing time: 2–5 business days for gift cards; PayPal usually arrives within 48 hours.
Loyalty Rewards Programme: Benefits of Staying Active
Ipsos i‑Say has a tiered loyalty programme based on how many surveys you've completed in the past 12 months:
- Bronze (0–49 surveys): No bonuses, standard point earning.
- Silver (50–99 surveys): 5% bonus points on every survey.
- Gold (100+ surveys): 10% bonus points on every survey + exclusive invitations to focus groups and product tests.
Our tester reached Silver after two months and immediately saw a small boost in effective earnings. The bonus applies to all surveys, including those already paying a higher rate. If you plan to use Ipsos i‑Say consistently, reaching Gold is worthwhile for the extra 10% and better study invites.
Referral Programme: Can You Boost Earnings?
Ipsos i‑Say offers a referral program: you earn 200 points ($2) for each friend who signs up and completes their first survey. There's no cap on referrals, and you can earn up to 10,000 points ($100) per year via referrals.
While not a massive earner, it's a nice passive addition if you have a social following or a blog. The referral link is available in your dashboard.
Pros & Cons: The Honest Take
- Low $10 cashout minimum – reachable in 2–3 weeks for active users.
- Global availability – works in 40+ countries, unlike many US‑only panels.
- Reliable payouts – points always credited; no history of non‑payment.
- Loyalty bonus – up to 10% extra points for consistent users.
- No offers or distractions – just surveys, which some users prefer.
- High disqualification rate – 73% of started surveys in our test were screen‑outs.
- Low hourly pay – $4–$5 is typical, far below Prolific or Respondent.
- No mobile app – the website is mobile‑friendly but lacks a dedicated app.
- Limited earning methods – only surveys; no tasks or cashback options.
How Ipsos i‑Say Compares to Other Panels
To help you decide if Ipsos i‑Say fits your strategy, here's how it stacks up against similar panels in 2026.
📊 Ipsos i‑Say vs Competitors (2026)
| Platform | Effective Hourly Pay | Min Cashout | Best For |
|---|---|---|---|
| Ipsos i‑Say | $4–$5 | $10 | Casual users, global availability |
| Survey Junkie | $5–$7 | $10 | US users, more frequent surveys |
| Prolific | $8–$12 | $5 | Academic studies, higher pay |
| YouGov | $3–$5 | $25 | Political/social surveys, slower accumulation |
| Toluna | $3–$6 | $10 | Global, community polls |
If you're in the US, Survey Junkie often provides more surveys and slightly better pay. For those outside the US, Ipsos i‑Say remains a reliable option alongside Toluna and YouGov. If you want the highest hourly pay, Prolific is the clear winner.
We break down survey frequency, point value, and loyalty rewards side‑by‑side.
Tips to Maximize Your Earnings on Ipsos i‑Say
Even with modest hourly rates, you can squeeze more value from Ipsos i‑Say:
- Complete your profile fully – Ipsos uses detailed demographics to match surveys. The more you fill out, the more relevant (and higher‑paying) surveys you'll receive.
- Reach Gold loyalty tier – After 100 surveys, you get a 10% point bonus on every survey. If you plan to stick with the platform, aim for this tier.
- Don't rely on email invites – Log into the website daily; sometimes surveys appear in your dashboard before emails are sent.
- Use a dedicated email – Ipsos sends 5–10 emails per day. Filter them to a separate folder to avoid clutter.
- Stack with other platforms – Use Ipsos i‑Say as a filler while waiting for higher‑paying studies on Prolific or Respondent.
For a complete strategy, read our guide to maximizing survey earnings in 2026.
Frequently Asked Questions
Yes, Ipsos i‑Say is a legitimate survey panel owned by the global market research firm Ipsos. It has been paying members for over 20 years. Payments are reliable, and thousands of users have successfully cashed out.
With consistent activity, most users reach the $10 minimum within 2–4 weeks. In our test, we reached $10 in 18 days. Payout processing takes 2–5 business days for gift cards; PayPal is usually 48 hours.
Currently, there is no dedicated mobile app. The website is mobile‑responsive and works well on smartphones. You can also take surveys directly in your mobile browser.
Disqualifications happen when your demographic profile doesn't match the study's target. To reduce this, make sure your profile is complete and consistent. Also, answer pre‑screener questions honestly—inconsistent answers cause immediate disqualification. See our guide to stop survey disqualifications.
Yes, Ipsos i‑Say operates in over 40 countries, including the UK, Canada, Australia, Germany, France, Spain, and many more. Survey frequency and payout options vary by region, but it's one of the more globally accessible panels.
Yes, in most countries survey income is taxable. In the US, you must report all earnings, even if you don't receive a 1099. Consult our survey tax guide for details.
Verdict: Is Ipsos i‑Say Worth It in 2026?
Ipsos i‑Say is a solid, reliable survey panel that's best suited for casual users or those outside the US who have fewer alternatives. Its low $10 cashout and loyalty bonuses make it a decent addition to a diversified survey stack. However, the high disqualification rate and modest hourly pay mean it shouldn't be your primary earner.
We recommend Ipsos i‑Say if:
- You're new to surveys and want a trustworthy starting point.
- You're located outside the US and need a panel that accepts international members.
- You're already using higher‑paying platforms like Prolific and want to fill idle time with extra surveys.
Skip Ipsos i‑Say if: you're looking for maximum hourly pay or prefer platforms with task‑earning options. In that case, focus on Prolific, Survey Junkie, or Qmee.
For a broader perspective on whether surveys are worth your time, read our final verdict on surveys and tasks in 2026.